All About Instagram Creator And Business Accounts

May 19, 2020

All About Instagram Creator And Business Accounts

If you are one of those budding business enthusiasts trying to bag investments for your business, you might be having accounts on various social networks. Instagram is one of those networks that you might be relying on to get the investments and sponsorships.

One of the questions that might be wandering in your mind would be about switching to the Instagram Creator’s account or business account. Well, there are many things that you need to know about both of these accounts.

Here in this guide, we will walk you through some of the major aspects of these accounts. This will help you make the right turn towards developing your business.

What Is The Basic Difference Between The Various Instagram Accounts?

As you know that there are three types of Instagram accounts such as:

  • Personal
  • Business
  • Creator

All of the accounts have their own features and their respective perks.

Instagram Analytics

The feature of analytics is only owned by the Instagram Business and Creator account holders. It delivers information about how well your brand is performing, who is your audience, etc. this feature is not available in the personal Instagram account.

#Follower information

The follower information is one of the crucial aspects of your Instagram account. Unfortunately, in a business account, you won’t get the followers’ information. On the other hand, the personal account and the Creator’s account provides you information about the followers. The Creator’s account also provides you information about the followers on a daily basis.

Instagram Inboxes

Both Business and Creator’s Instagram account has two inboxes for receiving messages. The names of these tabs are General and Primary Inbox.

Auto-Publishing

The auto-publishing feature of Instagram is only available in the business account. The Creator’s account does not have it.

Creating and Promoting Branded Content

The power to create branded content is in the hands of the Creator’s account, whereas the power to promote the branded content is only possessed by the Instagram Business account.

Instagram Insights on Facebook

Well, if you have an Instagram Business account, you can easily view the analytics of your branded content on Facebook. On the other hand, the Creator’s account does not provide you such a facility.

These are all some of the basic differences between the various Instagram accounts. But, this is not going to be enough for you to decide. You need to know how these accounts are created and what their benefits are. Let us take a look at the creation process of these accounts!

How to Create an Instagram Business Account?

The process of creating an Instagram Business account is pretty simple. All you need to do is follow the steps below:

  • Open the Instagram app, and from your personal account, click on the three lines on the top right corner of your phone.
  • Select the settings option located at the bottom of the menu. Choose the account option and then the “Switch to Professional Account” option.
  • Now, here you will get two options for the type of account, Business or Creator’s account.
  • You choose the business account and enter all the required information about your business, like the category of your business, for example, health, services, blogs, etc.
  • Post this; you need to enter your contact and other essential information so that people can easily contact you.
  • Once you are done with entering and reviewing all the necessary details, tap the “Done” button, and there you are. You have a business account on Instagram now.

These were some simple steps to set up your business account. Setting up an Instagram account is pretty easy, but one should consider risks before doing it. Although the benefits of an Instagram business account are more than risks, let us take a look at some of the benefits of the Instagram business account.

Scheduled Posts

As mentioned above in the differences section, one of the prime benefits of owning a business account on Instagram is the auto-posting of content.

This feature allows a lot of time for the content creators to make content for their business account in advance. Another benefit of the scheduling of content on Instagram is that you get to target the right users at the right time. You can leverage the power of analytics to know when your audience is online. Based on this, you can schedule your content during that time frame.

The feature is best for those who get limited time for creating content.

Ads

The Instagram Business Account provides you the facility to create and manage ads right within the app. All you need to do is follow the mentioned steps:

  • Go to the pos that you need to advertise.
  • Tap on the promote button just below the post.
  • This will create a promotion from your profile.
  • Post this, all you need to do is select your ad destination, for example, website, direct messages, or Instagram profile.
  • After this, select your budget and send the ad for approval.

This way, you can promote ads on your Instagram business profile.

Instagram Analytics

Analytics is all that you need to measure the success of your business. And fortunately, the Instagram Business account has that for you. The analytics reveal some essential information about your ads promotions that help you understand the behavior of users with your posts.

The insights display many aspects, like the locations of the users who accessed the content. The ratio of male and female interactors, age group of the users, and time of maximum user interaction are also recorded. These analytics can be used to develop new business strategies and time frames.

Booking feature

One of the ingenious features of the Instagram business account is that your users can pre-book for your services right from the app. There are many softwares that help you leverage this feature, such as BeautyDate, MyTime, Shore, StyleSeat, etc.

Restaurants and movie theaters can also use the plugins provided by Instagram to reserve tables and movie tickets easily.

All these features make the Instagram Business Account worth it. Now, let us dive into the details of the Instagram Creator’s account.

How To Get An Instagram Creator’s Account?

Just like the business account, the creation process of the Creator’s account is also similar. The thing that varies is that from which account you are switching to the Creator’s account.

  • Open the Instagram app, and from your personal account, click on the three lines on the top right corner of your phone.
  • Select the settings option located at the bottom of the menu. Choose the account option and then the “Switch to Professional Account” option. This option will vary if you are switching from your business account. The option will be “Switch to a Creator Account.”
  • Post this choose the Creator account option and the category of your work.
  • Choose the category carefully as it should clearly show what you actually do. It will help you in getting sponsorships and investments faster.
  • Post this, do all the needful modifications, and your Creator’s account is ready for use.

Pros And Cons Of An Instagram Creator Account

Just like the Instagram Business account, there are many benefits of the Instagram Creator Account also. Let’s take a look at them!

Analytics

The Instagram Creator account has some of the benefits that are similar to those of Business accounts. Analytics is one of them. You get access to a bunch of important information under the Activity, Content, and Audience tab.

Some of the essential parameters that you can monitor are profile visits, website clicks, story vies, post views, location, and age of the visitors and gender. All these aspects help you understand the audience better and formulate a new plan of action.

Messaging

The two inboxes of your Creator account enable you to manage important stuff easily. It helps you easily communicate with those who are more important. The General inbox contains all those who are first time communicators, whereas those who are your frequent are in the Primary inbox.

Profile Display

In the Creator account, you can enhance the display characteristics of your account with the help of category labels, contact info, etc. This will help the brand find you faster.

Shoppable Posts

One state of the art feature that distinguishes it from other accounts is the ability to create shoppable posts. It reduces the hassle of sharing a shopping link through direct messages. Hence, making it easy for you to promote brands.

Facebook Creator Studio App

This is a hidden gem feature of the Creator account. With the Facebook page linked to your Instagram account, you can get access to many other features performance of your posts on a dashboard. You can also look for profile visits, website clicks, activity time, visitor’s age, gender, etc.

You can also use the Facebook Creator Studio App to post content on Instagram!

Among all these awesome features, there is also some drawbacks of the Creator account like:

    • Absence of the auto-post feature.
    • Absence of the appointment booking feature.

Wrapping Up

Are you planning on starting your Instagram Business account? Well, if yes, till now you might have got an idea about which account you are going to switch to. There are basically two accounts that you can use for your business. All the essential information regarding the features and benefits of both Business and Creator account is discussed here. You can choose as per your business size and preference. If you have a budding business and are looking for sponsors, go for the Creator account. On the other hand, if you have a developed business, go for the official business account.

Subscribe To Our Newsletter

Get monthly actionable news and tips that will help you grow your Social Media

shares
Scroll to Top